Don’t Mess was the spearhead project of the new labour council announcing its arrival in Croydon. Within the first 100 days of control, the DMWC project was a relentless stream of information and visual recognition for the borough. The strong and powerful bold design resonated pride and initiative to residents, urging them to take responsibility in helping the town look and act the way it should. The brand needed to easily transform onto a multitude of promotional items, advertising and vehicles in a very short space of time.